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2011 Earth Month Clean Water Teen Video Contest


2011 Video Winners Announced!

The 3rd Annual Earth Month Teen Video Contest, sponsored by the City and County of Honolulu Department of Environmental Services, Lex Brodie's Tire Company, GeoTech Solutions and KHON2, is dedicated to a new generation of talented teen filmmakers with unique ideas, energy, community connections, and meaningful storm water pollution prevention messages that will benefit their communities.

Videos were submitted by Campbell High, Farrington High, Kapolei High, Waianae Intermediate, and Waipahu High in four categories:  Best in Show and categories nutrients, sediment, and automobile fluids.

This year's judges were Iwalani Sato, Randall Wakumoto, and Markus Owens of the Department of Environmental Services, along with Susii Hearst/Rae Weightman of KHON2.

Here are the results of the contest.

Best in Show winner and recipient of $1,500 cash from Lex Brodie's Tire Company is Joshua Saludez of Kapolei High for "Thirsty".  Sponsoring Teacher is Daryl Madela.

Category winners and recipients of $500 cash from GeoTech Solutons are:

- Sediment:  "Runoff Drop" by Desiree Kamikawa and Hipo Luab of Farrington High.  Ms. Christine Ho, Sponsoring Teacher.

- Nutrients:  "Mutants from Nutrients" by Von Dickens Ulsa and Victor Tran of Farrington High.  Ms. Christine Ho, Sponsoring Teacher.

- Automobile Fluids:  "Carma" by Marifel DeVera, Austin Wandasan, Markie Belmodis, Kehau Achiu, and Jessica Bragg of Campbell HIgh.  Mr. Oscar Ramiscal, Sponsoring Teacher.

Other contest entries:

Campbell High
Sponsoring Teacher:  Mr. Oscar Ramiscal
- "Dumpability" by Marifel De Vera, Derek Berger, Davin Viernes, August Harrington

Waianae Intermediate
Sponsoring Teacher:  Ms. Luane Higuchi
- "Do The Right Thing" by Gary Domingo-Oka, Nathanael Endo, Leland Machii, and Marina Leota
- "Protect Our Environment" by Gary Domingo-Oka, Leland Machii, and Marina Leota
- "Maintain Your Car" by Leland Machii, Gary Domingo-Oka, Nathanael Endo, and Marina Leota
- "Sponge & Mr. Bucket" by Marina Leota, Gary Domingo-Oka, Nathanael Endo, and Leland Machii

Media Schedule

April 1:  Winning videos will air on KHON2, KGMB, KITV and Olelo.  Residents can view all videos by visiting this link as well as selected City satellite halls from April 1.
 
April 4, 7:45am, KHON2:  C&C ENV, Best In Show winner, sponsoring teacher on Mauka to Makai Clean Water Expo and Teen Video Contest
 
April 9, 11am (note time change), Mauka to Makai Clean Water Expo at the Waikiki Aquarium theater: Sponsor presentation with Gerald Takayesu/Iwalani Sato of City and County of Honolulu Department of Environmental Services, Scott Williams of Lex Brodie's, Troy Ogasawara of GeoGTech Solutions, and KHON2 to Best in Show and category winners and sponsoring teachers

- Please meet at the Aquarium theater no later than 1030am
- Parking is available at Waikiki Elementary

TV ads and PSAs
- period:  04/01/11-04/09/11

Here's schedule showing first tv spots, please share with your family, school, and community!

Thirsty
KHON Department of Environmental Services 04/01/11 Fri
7:01:02 AM Wake Up 2day with KHON2
5:24:03 PM KHON2 News Hawaii at Five

KITV Department of Environmental Services 04/01/11 Fri 9:58:41 AM The View
KITV Department of Environmental Services 04/01/11 Fr 3:07:55 PM Ellen

KGMB Department of Environmental Services  04/02/11 Sa 10:06:40 PM HI News NOW at 10P
KGMB Department of Environmental Services 04/04/11 Tu 6:22:16 PM News NOW at 6pm

Runoff Drop
KHON Department of Environmental Services 04/01/11 Fr 2:47:20 PM Judge Mathis
KITV Department of Environmental Services 04/02/11 Sa 7:51:10 AM KITV 4 News This Morning
KGMB Department of Environmental Services 04/03/11 Su 5:29 AM Face The Nation
 
Mutants From Nutrients
KHON Department of Environmental Services 04/01/11 Fr 3:17:21 PM Dr. Phil
KITV Department of Environmental Services 04/02/11 Sa 11:16:35 PM  THE CLOSER
KGMB Department of Environmental Services 04/03/11 Su 4:28 AM CBS Morning News
 
Carma
KHON Department of Environmental Services 04/01/11 Fr 4:16:19 PM Oprah Windrey
KITV Department of Environmental Services 04/02/11 Sa 1:29 PM
KGMB Department of Environmental Services 04/04/11 Mo 5:52 AM Hi News Sunrise 5-8am
 
Mahalo nui loa!


Contest Overview

The 3rd annual Earth Month Teen Video Contest sponsored by the City and County of Honolulu's Department of Environmental Services, Lex Brodie's Tire Company, GeoTech Solutions and KHON2, is dedicated to a new generation of talented teen filmmakers with unique ideas, energy, community connections, and meaningful storm water pollution prevention message to meet the City’s clean water goals and objectives to reduce nutrient loading and control sedimentation and automobile fluids and to benefit their communities.  Video categories are sedimentation, nutrients and automobile fluids.

This is a storm water pollution prevention education and outreach project to increase participation and involvement in specific actions that will help minimize pollution to our storm drainage system.

Students will select target behaviors that include a component that helps build awareness at the same time.  This year, the end result is a winning video produced by a student(s) that get a response from other students because it asks them to actually do something in the video, and let them know why it is important.  In general, when asking students to take action, the videos must be very clear about what they should do, and make it easy to remember.  Messages should include achievable goals, such as having your car inspected for leaks every 3 months.  Reasonably achievable goals are more likely to be reached by small behavior changes.  Past winners created messages with powerful emotional connections or humor.

Winners will be recognized at Earth Month Mauka to Makai Expo at the Waikiki Aquarium on Saturday, April 9, 2011. The winning videos will be aired in April 2011.  Lex Brodie’s Tire Company will present the best overall winning school $1500.  Each category winner will receive $500 from GeoTech Solutions.



Judging Criteria

  1. Content (40 percent of score): Is the message clear? Is information accurate and pertinent? If any third-party is used, has appropriate release or licenses been secured?
  2. Effectiveness/Impact (30 percent of score): does the video appeal to target audience? Does it make an impact on audience?
  3. Creativity (30 percent of score): Is the video the original work of students that has not previously been broadcast on television? Is it creative?


Video Entrance and Submission Guidelines

Videos must be the team's own original work. Assistance from a professional production company is not allowed.

All entries must include:

  • One original, fully produced 26-second video with title. IMPORTANT:  Videos that fail to meet this requirement will be disqualified.
  • Completed and signed Entry Authorization/Release Form For Image and Video (All), and individual or team form.
  • Copies of any necessary releases or licenses required to use third-party content. It is the entrant's responsibility that all the necessary forms and releases are completed. Incomplete entries will be disqualified.
  • All entry material must be submitted together, and each piece should be clearly labeled with the team name, video title and school. Teams may submit multiple entries in the same or different categories.
  • All entries become the property of the City and County of Honolulu Department of Environmental Services and cannot be returned.

Students must complete and sign a separate entry form for each video entered.
Teams may include students form different schools, but each team must select one team leader, one sponsoring school and sponsoring teacher. Awards will be given to the sponsoring school.


Contest Forms


Video Format Requirements

Length: 26-seconds, maximum
NTSC: 4:3 interlaced
Timebase: 29.97 fps
Frame size: 720 x 480 (preferred) 640 x 480
Audio: 32/48kHz (48kHz preferred), 12/16 bit (16 bit preferred), stereo/mono (stereo preferred)
File format: .avi, .mov or .mpeg
Media: Mini DV tape (preferred), CD or Data DVD
All video entries must be titled with the category, video title and school name.
Video entries, must follow this format in this order:
15 seconds of video black.
10-second slate with the category, title and school
5 seconds of video black
Start video entry.

Only multiple entries in the same category may be submitted on a single tape or disc.


Important Dates To Remember

  • February 8, 2011 Entry Deadline
  • March 24, 2011 Winners contacted
  • April 9, 2011 Awards presentation

All entries must be postmarked by February 8, 2011. No late entries will be accepted.
Entries should be mailed or delivered to the following address:

Earth Month Teen Video Contest
Attention:  Iwalani Sato
Storm Water Quality Branch
City and County of Honolulu's Department of Environmental Services
Kapolei Hale
1000 Uluohia Street, Suite 303
Kapolei, HI 96707


Indicators, Actions Steps, Resources


Storm Water NPDES Public Education and Outreach Goals and Strategies

This year, a major theme in the process of educating residents about storm water pollution sources involved finding a balance between proposing ambitious goals and the ability to realistically achieve them by building neighborhood stewardship in priority subwatersheds.  The need to prioritize our efforts was prompted not only by regulatory drivers under the Federal Clean Water Act that include the EPA’s storm water NPDES permit measurable goals, which covers pollutants discharged from the City’s municipal storm drain system and Total Maximum Daily Loads (TMDL), which require the City to reduce nonpoint source pollutant loads by specific amounts; but also economic drivers that focus our efforts in priority TMDL watersheds that include Kaneohe, Kawa, Kapaa, Palolo, Manoa, Makiki, Waikele (Kapakahi), and Kaukunahua streams.

Neighborhood stewardship starts with individuals making daily decisions that can either improve or degrade conditions in their home or workplace, and teaching their friends and neighbors that  negative choices such as dumping, littering or over-fertilizing can directly diminish stream health when these actions are multiplied many times over.  Positive choices such as adopting streams or neighborhood blocks can improve stream health, particularly when they occur on a frequent basis.  Thus, the collective attitudes, awareness and behaviors of residents determine whether pollution will be generated or prevented.

Basically, homeowners should keep two things in mind:

    1. Water that stays on their property and soaks in is a resource helping replenish the ground water.
    2. Water that does runoff should stay as clean as possible.

Pollutant reduction is a major goal

The basic strategy is to determine which pollutants are causing the water quality problem of greatest concern, isolate their major sources in a neighborhood, and then apply a combination of practices to minimize pollutants of concern, e.g. sediment, nutrients, trash and debris, and, prevent illicit storm water discharges/spills.
The five major neighborhood pollution source areas that can contribute to urban storm water pollution are:

    1. Yard
    2. Driveway
    3. Rooftop downspouts
    4. Garage
    5. Common areas in the neighborhood, e.g. sidewalk, curb, gutters, roadways under the City’s jurisdiction

Pollution sources can be minimized through good neighbor clean water stewardship practices, which are simple, easy, and low-cost alternatives to polluting behaviors.  Neighborhood source control starts with identifying the pollutant(s).  Dozens of residential behaviors in each neighborhood can produce a high number of storm water pollutants, so screening is needed to target education that will deliver specific messages to persuade active, committed residents to accept and adopt desired watershed stewardship practices.


2008 Winners

Click Here to view the winners.

2008 Earth Month Teen Video Contest Kickoff:

Click here to view photos.

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